10 Things you Need to Know About Your Marketing: The Short List

You may have started your business based on the school of hard knocks experience. You didn’t study marketing. You got in to business to run a business. Working with a marketing professional or a professional mentor can save you a lot of time and effort and help flatten the learning curve if you can learn […]
Last Minute Holiday Marketing Ideas for Small Businesses

If you’re like many business owners, this time of the year can be one of your best revenue-generating period. Whatever you do, don’t give up! Keep trying new things until you find the one that works.
Why Does a Small Business Need Analytics?

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what product or ad campaign is the highest performing. Measuring costs: customer acquisition, lead value, conversions […]
What Can a Marketing Plan Do For You?

Don’t fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.
How to Select the Right Social Media and Marketing Channels

Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.