Helping small businesses grow.

10 Things you Need to Know About Your Marketing: The Short List

marketing strategy

You may have started your business based on the school of hard knocks experience. You didn’t study marketing. You got in to business to run a business. Working with a marketing professional or a professional mentor can save you a lot of time and effort and help flatten the learning curve if you can learn […]

Why Does a Small Business Need Analytics?

Team of business people discussing digital marketing metrics report and return on investment strategy for advertisement campaign, data analytics dashboard on computer screen in office

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what product or ad campaign is the highest performing. Measuring costs: customer acquisition, lead value, conversions […]

What Can a Marketing Plan Do For You?

Don’t fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.