Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what product or ad campaign is the highest performing. Measuring costs: customer acquisition, lead value, conversions […]
Don’t fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.
Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.