Why Does a Small Business Need Analytics?

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what product or ad campaign is the highest performing. Measuring costs: customer acquisition, lead value, conversions […]
Defining Your Marketing Goals is Key to Success

Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Wrong. Find out why.