Helping small businesses grow.

  • Blog
  • >
  • How to set up a Google My Business (GBM) Business Profile

How to set up a Google My Business (GBM) Business Profile

  1. Find it
  2. Claim it
  3. Verify it
  4. Get more search results

Sounds perfect, right…whoa buddy, not so fast. Many small businesses haven’t even HEARD of google my business (GMB), let alone learned about the tools available there. So let’s start with the basics – a Google My Business Profile.

Google is the world’s No. 1 search engine (followed by YouTube – which they also own) so why wouldn’t you want to use their tools made specifically to help small businesses? Especially since the bulk of the tools are absolutely free to use!

Let’s get started with setting up your GMB profile (also called page, business page, and go from there. Here’s what you do:

  1. Search for your business on What pops up?
    • If your business shows up as a listing, you’re on your way. Login to your google account, then go in and fill in all the blanks and upload your photos and logos.
    • If you don’t find a listing, or you find a listing with a blue sentence that reads “Own this business?” click on that. If enough people have tried to find your business, and you did NOT have a GMB page, google will have created one for you and you will want to Claim it. If it’s already claimed you will see a partial email address of the owner; if it’s not you, you’ll have to find out who has claimed it and get access from them.
  2. Once you find and ask to Claim (or successfully claim) your business, you’ll be allowed to enter your business information and services, but you won’t be able to create your first post until you receive a verification letter from google and enter the code.
  3. To Verify the page, supply your address and phone (exactly as it reads on your DBA or LLC, etc.).
    • You will get instructions on when your verification postcard will be delivered.
    • WATCH FOR IT – it looks like junk mail, but will contain a code which you will enter into your GMB page to complete the verification.
  4. Now, you can put in photos, make your first post, and fill in all the blanks, and ultimately show up in more search results on google.

It can’t be that simple…but it truly is. Getting your business on Google My Business can help you show up in search results.

Once you have found, claimed and verified a google my business profile, you can start to maximize it to your advantage by filling in all the spaces!

Start with Business Info section. In here, you’ll add your name, address, phone, email, website, hours – be SURE to use the exact same address as what appears on your business license to make google happy.

GMB is like Facebook in that you can post, check analytics, add business info and photos, but – and this is important but – unlike Facebook you don’t have to post every day to get engagement! Nope, in fact, google will send you an email every 6 days or so to remind you to post again.

GMB posts have much more longevity than FB or Twitter and can contain a specific call to action (call now, order online, learn more, buy now). When you add an Update (post) you can attach an image, links, and select a Call to Action button (optional, but why wouldn’t you use it?)

Note: If you’re a brick and mortar business, you’ll be able to add your address, phone, email, services, and links to menus, order online, and your homepage. If you are a home-based or service-based business, you can verify your official business address then hide it from your profile – but you have to verify it first.

I can’t emphasize this enough—your name, address, phone (NAP) MUST be identical and written identically across every single channel you use to make google happy. So 1234 Road Street, Kalamazoo, MI, 49048 is NOT the same (in Google’s eyes) as 1234 Road St. Kalamazoo, MICH., 49048…Yes, it’s that picky! Check your DBA or LLC and use that information exactly as it is presented.

Finally, if you don’t have a GMB account, you won’t get to run Google Ads! And where’s the first place YOU look for reviews about a business you’re considering visiting or making a purchase from? Google, right?

Bottom line

A GMB page is a free, valuable, and powerful tool you can add to your marketing arsenal in a matter of minutes, but which will carry your brand farther and wider than many other similar free tools. If you don’t claim yours, google will continue to use it and may even present incorrect information – if you aren’t updating it! It doesn’t cost anything, it’s not a daily drain on your time, and probably most important, it will greatly increase your chances of being found when someone types in a search like “Marketing Consultant near me.” I’m at the top of this list

Oh, and by the way, Google+ has been dead and buried for a few years – be sure to take that icon off your website and update it with your new GMB link!

Watch a recorded SCORE webinar on this topic to help you get started:

#googlemybusiness #Google #Search #SEO #googleads #smallbizsuccess

Thank you so much for the help. This wouldn’t have been possible without you. Am very grateful for your help and support and all the encouragement and positive vibes. God bless you!

—Isa Clark

I appreciate all that you do to support small businesses in the region. You are knocking it out of the park!

—Sonja A. Dean, Senior Program Officer, LISC

Thank you so much for your help and direction! Thank you so much for always being here for me to help, motivate, direct, and encourage me. Underground Hu$tle would really be nonexistent if it weren’t for you!  Thank you so much for being you and everything you continue to do.

—Jäquil Short

We look forward to seeing more programing and resources from the South Haven Region Business Hub.

—Josh Musinski, Water and Wheat, Vegan Chef Crafted Creations

WE GOT APPROVED FOR OUR NEW RESTAURANT!!! I can’t thank you enough for your guidance, mentorship, expertise, and motivation. We greatly appreciate your efforts towards the growth of Fruit Street Kitchen!

—Mo’Nique Crowley, Fruit Street Kitchen

Thank you for all your help as always I can’t sing your praises enough.

—Brent Wedding, Business Banking Relationship Manager, PNC Bank

I do appreciate your help with all my heart and am not particularly sure how to express the gratitude that dwells in my heart right now. Thank you and may you be blessed always!

—Isa Clark, Clark Special Kitchen

Can’t thank you enough for being at my presentation this morning. I’m so thankful for absolutely everything you have done for me and The Donut Cart thus far. Thank you thank you thank you thank you thank you thank you thank you!

—Amber Gille, Realtor, The Donut Cart

Thank you so much; I knew when I met you, you were like an angel. I appreciate you so much and I won’t let you down. Your hard work in what you are doing in the community is appreciated.

—Jamie Bigby, Entrepreneur

I just wanted to say thank you for sharing so much information. I look forward to being able to be involved in this great networking experience. I really will call on your assistance for help with this Business Plan.

—Joanna Partee, Silver Fox Assistant, LLC


South Haven Region Business Hub - A partnership between the City of South Haven, the South Haven Area Chamber of Commerce, and Lake Michigan College. Powered by the South Haven Community Foundation.