Helping small businesses grow.

  • Blog
  • >
  • How to set up a Google My Business (GBM) Business Profile

GKBRN Network

How to set up a Google My Business (GBM) Business Profile

  1. Find it
  2. Claim it
  3. Verify it
  4. Get more search results

Sounds perfect, right…whoa buddy, not so fast. Many small businesses haven’t even HEARD of google my business (GMB), let alone learned about the tools available there. So let’s start with the basics – a Google My Business Profile.

Google is the world’s No. 1 search engine (followed by YouTube – which they also own) so why wouldn’t you want to use their tools made specifically to help small businesses? Especially since the bulk of the tools are absolutely free to use!

Let’s get started with setting up your GMB profile (also called page, business page, and go from there. Here’s what you do:

  1. Search for your business on What pops up?
    • If your business shows up as a listing, you’re on your way. Login to your google account, then go in and fill in all the blanks and upload your photos and logos.
    • If you don’t find a listing, or you find a listing with a blue sentence that reads “Own this business?” click on that. If enough people have tried to find your business, and you did NOT have a GMB page, google will have created one for you and you will want to Claim it. If it’s already claimed you will see a partial email address of the owner; if it’s not you, you’ll have to find out who has claimed it and get access from them.
  2. Once you find and ask to Claim (or successfully claim) your business, you’ll be allowed to enter your business information and services, but you won’t be able to create your first post until you receive a verification letter from google and enter the code.
  3. To Verify the page, supply your address and phone (exactly as it reads on your DBA or LLC, etc.).
    • You will get instructions on when your verification postcard will be delivered.
    • WATCH FOR IT – it looks like junk mail, but will contain a code which you will enter into your GMB page to complete the verification.
  4. Now, you can put in photos, make your first post, and fill in all the blanks, and ultimately show up in more search results on google.

It can’t be that simple…but it truly is. Getting your business on Google My Business can help you show up in search results.

Once you have found, claimed and verified a google my business profile, you can start to maximize it to your advantage by filling in all the spaces!

Start with Business Info section. In here, you’ll add your name, address, phone, email, website, hours – be SURE to use the exact same address as what appears on your business license to make google happy.

GMB is like Facebook in that you can post, check analytics, add business info and photos, but – and this is important but – unlike Facebook you don’t have to post every day to get engagement! Nope, in fact, google will send you an email every 6 days or so to remind you to post again.

GMB posts have much more longevity than FB or Twitter and can contain a specific call to action (call now, order online, learn more, buy now). When you add an Update (post) you can attach an image, links, and select a Call to Action button (optional, but why wouldn’t you use it?)

Note: If you’re a brick and mortar business, you’ll be able to add your address, phone, email, services, and links to menus, order online, and your homepage. If you are a home-based or service-based business, you can verify your official business address then hide it from your profile – but you have to verify it first.

I can’t emphasize this enough—your name, address, phone (NAP) MUST be identical and written identically across every single channel you use to make google happy. So 1234 Road Street, Kalamazoo, MI, 49048 is NOT the same (in Google’s eyes) as 1234 Road St. Kalamazoo, MICH., 49048…Yes, it’s that picky! Check your DBA or LLC and use that information exactly as it is presented.

Finally, if you don’t have a GMB account, you won’t get to run Google Ads! And where’s the first place YOU look for reviews about a business you’re considering visiting or making a purchase from? Google, right?

Bottom line

A GMB page is a free, valuable, and powerful tool you can add to your marketing arsenal in a matter of minutes, but which will carry your brand farther and wider than many other similar free tools. If you don’t claim yours, google will continue to use it and may even present incorrect information – if you aren’t updating it! It doesn’t cost anything, it’s not a daily drain on your time, and probably most important, it will greatly increase your chances of being found when someone types in a search like “Marketing Consultant near me.” I’m at the top of this list

Oh, and by the way, Google+ has been dead and buried for a few years – be sure to take that icon off your website and update it with your new GMB link!

Watch a recorded SCORE webinar on this topic to help you get started:

#googlemybusiness #Google #Search #SEO #googleads #smallbizsuccess

Sponsored by the City of South Haven, South Haven Chamber of Commerce, and Lake Michigan College.

Congratulations to Gregory Shelton of Grand Unique Laundry for receiving his first loan through Northern Initiatives. With help from his SCORE mentor, Cheri Bales, Gregory did a fantastic job on developing his business plan and showing real entrepreneurial spirit. We wish you much success, and look forward to your upward movement. You are a wonderful role model.

—Gregory Shelton of Grand Unique Laundry

I appreciate your ears for listening, your eyes that see my vision and your heart that makes you who you are.  I thank you for your time. You are making a difference.

—Shawntel Lindsey, Director, The Artbor Community Connections Center

The WMed Innovation Center is a perfect environment for innovation to grow and become a successful commercial enterprise.


WMU Business Connection logo

Whether you are seeking a research partner or want to enlist the help of student groups in developing business plans, or just looking for ways to engage with WMU, the Business Connection office can find the resource to help move your business forward.


A loan (from Local Initiatives Support Corporation) helped expand our cafe to triple our seating, add a kids space, increase much needed staff work areas, and make other improvements to the space.


MEL logo

The Michigan eLibrary (MeL) is the State of Michigan’s digital library. It has excellent resources available to Michigan residents at no cost.


Western Michigan University’s Starting Gate helped me take an idea and transform it into a much more attainable reality. Whether providing talks with investors and business owners or accountability, the ultimate goal is helping your business succeed.

—Peter Shutt

Kalamazoo County Land Bank logo

The Kalamazoo Land Bank did robust community engagement around the vision and gave us something to work with that was solidly desired by people in the neighborhood. Having a vision meant we had to protect it. That’s something I thank the Land Bank for. It was difficult. It didn’t make anything faster or easier, but we got a better project in the end as a result of it.

—Matt Hollander

Buy Local logo

Buy Local Greater Kalamazoo is a hard working grassroots group focused on the greater Kalamazoo community and its small businesses. Their events and networking opportunities are the best!

—Cheri Bales

SBDC logo

Michigan SBDC is a great company providing top notch service to local businesses all over Michigan. The consultants are professional and the student workers contribute with excellent work!

—Martin Herman Sorensen