Helping small businesses grow.

  • Blog
  • >
  • Five Reasons to Put a Marketing Strategy in Place

Five Reasons to Put a Marketing Strategy in Place

As a business owner, you know it’s important to have a presence on social media. But how can you ensure that your social media efforts will lead to success? It’s simply all in the planning. Here are five reasons why you must have a social media strategy.

Your social media strategy will be your roadmap to success. When taking a trip, chances are you don’t simply get in the car and start driving. Instead, you fire up your GPS and follow the step-by-step instructions, so you arrive at your destination without taking any wrong turns. A good social media strategy will do the same for your business.

You’ll be a step ahead of competitors who don’t have a strategy. If your competition is like the driver who doesn’t have a GPS, they are very likely to get waylaid while you drive right to your destination while they are trying to find their way.

You need to know what to say and when to say it. Your social media strategy will guide you in much the same way as your GPS by telling you where, what, and when to post so you consistently reach your target market with information that interests them.

You’ll build relationships with your target market. When you know what to say and when to say it, you’ll enjoy more and deeper engagement with your followers. This means more likes, mentions, comments, views, and shares on your social media posts. And all of this means you’re forming a relationship with your followers which in turn increases your marketing reach and brand awareness, leading to a better ROI.

You’ll save time. Going back to the GPS analogy, when you prepare ahead of time, so you don’t drive in circles, you get where you want to go faster. A social media strategy will do the same for your business. There is effort on the front end and it can seem overwhelming, especially if you’ve never done it before, but you’ll be happy you put in the effort to plan because you’ll get better results with less time.

If you’re ready to use social media to drive business success, Great Gus Marketing is ready to assist. Please contact us at cindy@greatgus.com or call 269-215-1505.

Thank you so much for the help. This wouldn’t have been possible without you. Am very grateful for your help and support and all the encouragement and positive vibes. God bless you!

—Isa Clark

I appreciate all that you do to support small businesses in the region. You are knocking it out of the park!

—Sonja A. Dean, Senior Program Officer, LISC

Thank you so much for your help and direction! Thank you so much for always being here for me to help, motivate, direct, and encourage me. Underground Hu$tle would really be nonexistent if it weren’t for you!  Thank you so much for being you and everything you continue to do.

—Jäquil Short

We look forward to seeing more programing and resources from the South Haven Region Business Hub.

—Josh Musinski, Water and Wheat, Vegan Chef Crafted Creations

WE GOT APPROVED FOR OUR NEW RESTAURANT!!! I can’t thank you enough for your guidance, mentorship, expertise, and motivation. We greatly appreciate your efforts towards the growth of Fruit Street Kitchen!

—Mo’Nique Crowley, Fruit Street Kitchen

Thank you for all your help as always I can’t sing your praises enough.

—Brent Wedding, Business Banking Relationship Manager, PNC Bank

I do appreciate your help with all my heart and am not particularly sure how to express the gratitude that dwells in my heart right now. Thank you and may you be blessed always!

—Isa Clark, Clark Special Kitchen

Can’t thank you enough for being at my presentation this morning. I’m so thankful for absolutely everything you have done for me and The Donut Cart thus far. Thank you thank you thank you thank you thank you thank you thank you!

—Amber Gille, Realtor, The Donut Cart

Thank you so much; I knew when I met you, you were like an angel. I appreciate you so much and I won’t let you down. Your hard work in what you are doing in the community is appreciated.

—Jamie Bigby, Entrepreneur

I just wanted to say thank you for sharing so much information. I look forward to being able to be involved in this great networking experience. I really will call on your assistance for help with this Business Plan.

—Joanna Partee, Silver Fox Assistant, LLC

Previous
Next

South Haven Region Business Hub - A partnership between the City of South Haven, the South Haven Area Chamber of Commerce, and Lake Michigan College. Powered by the South Haven Community Foundation.